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The 30 day MBA in marketing / Colin Barrow.

By: Barrow, Colin.
Material type: TextTextPublisher: London ; Philadelphia, PA : Kogan Page, 2011Edition: 1st ed.General Notes: Includes index.Description: viii, 241 p. : ill. ; 24 cm.ISBN: 9780749462178 (pbk.); 9780749462185 (ebk.).Other title: Thirty-day MBA in marketing.Subject(s): Marketing -- Study and teaching | Marketing -- Management | Master of business administration degreeDDC classification: 658.8
Contents:
Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.8 B279 2011 (Browse shelf(Opens below)) Available 34284003135662

Includes index.

Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.

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