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Insanely simple : the obsession that drives Apple's success / Ken Segall.
By: Segall, Ken
.
Material type: 
TextPublisher: New York, NY : Portfolio, c2012General Notes: Includes index.Description: xi, 225 p. ; 24 cm.ISBN: 9781591844839; 1591844835.Subject(s): Jobs, Steve, 1955-2011 | Apple Computer, Inc | Creative ability in business | MarketingDDC classification: 658.4/094
Contents:
Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.4094 Se375 2012 (Browse shelf(Opens below)) | Available | 34284003135605 |
Includes index.
Foreword -- Introduction -- The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Conclusion -- Think different -- Acknowledgements -- Index.
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