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Business writing in the digital age / Natalie Canavor.

By: Canavor, Natalie, 1942-.
Material type: TextTextPublisher: Thousand Oaks, Calif. : SAGE, c2012Bibliography: Includes bibliographical references and index.Description: xiii, 303 p. : ill. ; 24 cm.ISBN: 9781412992503 (pbk. : acid-free paper); 1412992508 (pbk. : acid-free paper).Subject(s): Business writing | Business communicationDDC classification: 651.7/4
Contents:
1. Business writing in the digital age -- and you -- 2. Writing strategically -- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: résumés and elevator speeches.
Summary: Provides writing guidance & instruction for business students. Focuses on the digital environment, including email, blogging, writing for web pages, social networking, etc.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 651.74 C160 2012 (Browse shelf(Opens below)) Available 34284003135456

Includes bibliographical references and index.

1. Business writing in the digital age -- and you -- 2. Writing strategically -- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: résumés and elevator speeches.

Provides writing guidance & instruction for business students. Focuses on the digital environment, including email, blogging, writing for web pages, social networking, etc.

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