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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.

By: Post, Karen.
Material type: TextTextPublisher: New York : McGraw-Hill, c2012Bibliography: Includes bibliographical references and index.Description: xxiv, 262 p. ; 24 cm.ISBN: 9780071775281 (hc : alk. paper); 0071775285 (hc : alk. paper).Subject(s): Brand name products | Branding (Marketing) | Technological innovations -- ManagementDDC classification: 658.8/27
Contents:
It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.
Summary: How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.827 P845 2012 (Browse shelf(Opens below)) Available 34284003135415

Includes bibliographical references and index.

It's a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction.

How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand.

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