Branded beauty : how marketing changed the way we look / Mark Tungate.
By: Tungate, Mark
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Material type: 
TextPublisher: Philadelphia, PA : Kogan Page, c2011Edition: 1st ed.Bibliography: Includes bibliographical references (p. [257]-258) and index.Description: viii, 277 p. ; 24 cm.ISBN: 9780749461812; 9780749461829.Subject(s): Cosmetics industry | Branding (Marketing) | Advertising -- CosmeticsDDC classification: 381/.4566855 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 381.4566855 T834 2011 (Browse shelf(Opens below)) | Available | 34284003139169 |
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| 381.456 C466 The Pampered Chef : the story of one of america's most beloved companies / | 381.45615372 B457 2009 U.S. markets for vaccines : characteristics, case studies, and controversies / | 381.456413 L578 2011 The great A&P and the struggle for small business in America / | 381.4566855 T834 2011 Branded beauty : how marketing changed the way we look / | 382 G51 Global trade analysis : modeling and applications / | 382 H369 2011 Understanding global trade / | 382 P834o On competition / |
Includes bibliographical references (p. [257]-258) and index.
Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.
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