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The art of the sale : learning from the masters about the business of life / Philip Delves Broughton.

By: Broughton, Philip Delves.
Material type: TextTextPublisher: New York : Penguin Press, 2012Bibliography: Includes bibliographical references and index.Description: 291 p. ; 25 cm.ISBN: 9781594203329; 1594203326.Subject(s): SellingDDC classification: 658.85
Contents:
Loose robes -- The pitch -- The soul of a salesman -- I believe -- Leveling -- Art and commerce -- The zen of sales -- Hybrid vigor -- Epilogue : lemonade stand.
Summary: An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.85 B797 2012 (Browse shelf(Opens below)) Available 34284003139011

Includes bibliographical references and index.

Loose robes -- The pitch -- The soul of a salesman -- I believe -- Leveling -- Art and commerce -- The zen of sales -- Hybrid vigor -- Epilogue : lemonade stand.

An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.

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