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Curation nation : how to win in a world where consumers are creators / Steven Rosenbaum.

By: Rosenbaum, Steven C.
Material type: TextTextPublisher: New York : McGraw-Hill, c2011Bibliography: Includes bibliographical references and index.Description: xiv, 284 p. : ill. ; 24 cm.ISBN: 9780071760393 (hardback); 0071760393 (hardback).Subject(s): Online social networks | Market segmentation | ManagementDDC classification: 658.8/02
Contents:
Machine generated contents note: 1.Curation: What Is It? -- 2.The History of Curation -- 3.Big-Time Curators on the Rise -- 4.Consumer Conversations and Curation -- 5.Content Entrepreneurs: The New Curation Class -- 6.Tools and Techniques -- 7.Magazines and Curation -- 8.Naysayers -- 9.Web Platforms Embrace Curation -- 10.Brands: Curating Your Consumer -- 11.Networks: Writing Inside a Curated Community -- 12.The Micronets -- 13.What is Your Content Strategy? -- 14.Facebooking the Future and Trending Toward Twitter -- 15.Are Content Aggregators Vampires? -- 16.Finance, Curation, and Privacy.
Summary: Creating content is easy: finding what matters is hard. Fortunately there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant. Rosenbaum gathers together insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies.
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Includes bibliographical references and index.

Machine generated contents note: 1.Curation: What Is It? -- 2.The History of Curation -- 3.Big-Time Curators on the Rise -- 4.Consumer Conversations and Curation -- 5.Content Entrepreneurs: The New Curation Class -- 6.Tools and Techniques -- 7.Magazines and Curation -- 8.Naysayers -- 9.Web Platforms Embrace Curation -- 10.Brands: Curating Your Consumer -- 11.Networks: Writing Inside a Curated Community -- 12.The Micronets -- 13.What is Your Content Strategy? -- 14.Facebooking the Future and Trending Toward Twitter -- 15.Are Content Aggregators Vampires? -- 16.Finance, Curation, and Privacy.

Creating content is easy: finding what matters is hard. Fortunately there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant. Rosenbaum gathers together insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies.

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