The rules of influence : winning when you're in the minority / William D. Crano.
By: Crano, William D
.
Material type: 
TextPublisher: New York : St. Martin's Press, 2012Edition: 1st ed.Bibliography: Includes bibliographical references.Description: 279 p. ; 25 cm.ISBN: 9780312552299 (hardcover); 0312552297 (hardcover); 9781429956727 (e-book); 1429956720 (e-book).Subject(s): Social influence | Influence (Psychology) | Social groups -- Psychological aspects | Minorities | MajoritiesDDC classification: 302/.13 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 302.13 C852 2012 (Browse shelf(Opens below)) | Available | 34284003745635 |
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| 302 T157 You just don't understand : women and men in conversation / | 302.12 Al152 2006 Social intelligence : the new science of success / | 302.12 F975 Culture of fear : risk-taking and the morality of low expectation / | 302.13 C852 2012 The rules of influence : winning when you're in the minority / | 302.13 H351 Made to stick : why some ideas survive and others die / | 302.14 B789 2013 Top dog : the science of winning and losing / | 302.14 K269 2012 Privacy / |
Includes bibliographical references.
Who and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence.
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