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The consuming instinct : what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature / Gad Saad.

By: Saad, Gad.
Material type: TextTextPublisher: Amherst, N.Y. : Prometheus Books, 2011Bibliography: Includes bibliographical references and index.Description: 374 p., [12] p. of plates : ill. (chiefly col.) ; 24 cm.ISBN: 9781616144296 (alk. paper); 1616144297 (alk. paper).Subject(s): Consumer behavior | Consumption (Economics) -- Psychological aspects | Consumers -- Psychology | Behavior evolutionDDC classification: 339.4/7
Contents:
Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.
Summary: Answers questions such as: What do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on the need to belong? Maps consumption to four key Darwinian drives.
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Includes bibliographical references and index.

Consumers : born and made -- I will survive -- Let's get it on -- We are family -- That's what friends are for -- Cultural products : fossils of the human mind -- Local versus global advertising -- Marketing hope by selling lies -- Darwinian rationale for consumer irrationality -- Darwin in the halls of the business school -- Concluding remarks.

Answers questions such as: What do all successful fast-food restaurants have in common? Why do men's testosterone levels rise when they drive a Ferrari or a Porsche? Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography? How does the fashion industry play on the need to belong? Maps consumption to four key Darwinian drives.

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