ROI of social media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
By: Powell, Guy R
.
Contributor(s): Groves, Steven | Dimos, Jerry.
Material type: 
TextPublisher: Singapore : John Wiley & Sons (Asia), c2011Bibliography: Includes bibliographical references (p. 279) and index.Description: xviii, 289 p. : ill. ; 24 cm.ISBN: 9780470827413 (hbk.); 0470827416 (hbk.).Other title: ROI of social media | Return of investment of social media.Subject(s): Internet marketing | Social media -- Marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Social marketingDDC classification: 658.802 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.802 P871 2011 (Browse shelf(Opens below)) | Available | 34284003745007 |
Includes bibliographical references (p. 279) and index.
Getting started with social media ROI -- Social media motivations and behaviors -- Introduction to the social media engagement framework -- Influencer persona in the media engagement framework -- Consumer persona in the media engagement framework -- Individual persona in the media engagement framework -- The competitive set : vying for attention -- The brand image -- Search : being found in social media -- Putting values to the "R" and "I" of ROI in social media -- Eight-step process to measuring social marketing strategy and ROI -- Social media metrics tools providers -- The future of social media and ROI.
Presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy using social media. Includes case studies from around the world
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