We first : how brands and consumers use social media to build a better world / Simon Mainwaring.
By: Mainwaring, Simon.
Material type: TextPublisher: New York : Palgrave Macmillan, 2011Edition: 1st ed.Bibliography: Includes bibliographical references and index.Description: vi, 250 p. ; 25 cm.ISBN: 9780230110267; 0230110266.Subject(s): Social responsibility of business | Capitalism | Social media -- Economic aspects | Branding (Marketing) | Internet marketingDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8 M285 2011 (Browse shelf(Opens below)) | Available | 34284003744737 |
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Includes bibliographical references and index.
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
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