The green to gold business playbook : how to implement sustainability practices for bottom-line results in every business function / Daniel C. Esty, P.J. Simmons.

Includes bibliographical references and index.

Why Every Business Needs an Eco-Strategy -- Gear Up: What Leaders Need to Know. Building a winning eco-advantage strategy: top 10 action items ; Making the internal business case for going greener -- Analyze: Identify Your Eco-Risks and Opportunities. Spot the eco-issues that could impact your bottom line ; Assess and measure your environmental impacts ; Benchmark your performance against competitors and best practices -- Strategize: How Each Business Function Can Benefit and Contribute. Office activities ; Buildings and facilities ; Information technology ; Product design ; Sourcing and procurement ; Manufacturing and processing ; Logistics and transport ; Marketing and sales ; Legal and regulatory affairs ; Accounting and finance -- Mobilize: Execute and Engage. Create an action plan and execute ; Build your climate change plan ; Mobilize employees and build an eco-advantage culture ; Engaging stakeholders -- Optimize: Evaluate, Report, and Reassess. Communicate and report results ; Celebrate success and promote continuous improvement.

Demonstrates how to implement the green strategies outlined in the authors' book Green to Gold. Offers guidance on integrating environmental sustainability into business plans and practices and advice on reducing risks, cutting costs, driving revenues, and building brand identity, as well as job-specific advice for supply chain and logistics, product design, manufacturing, marketing, information technology, buildings and real estate, accounting, and other key functions. Also includes checklists, and action plans.