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Advocacy : championing ideas and influencing others / John A. Daly.

By: Daly, John A. (John Augustine), 1952-.
Material type: TextTextPublisher: New Haven : Yale University Press, c2011Bibliography: Includes bibliographical references and index.Description: vi, 387 p. ; 25 cm.ISBN: 9780300175073 (alk. paper); 0300175078 (alk. paper).Subject(s): Branding (Marketing) | Social interaction | Communication in marketingDDC classification: 302.2
Contents:
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
Summary: Explains how to transform ideas into practice. Offers an action guide that will help achieve results by using the fields of persuasion, power relations, and behavior change.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 302.2 D177 2011 (Browse shelf(Opens below)) Available 34284003744547

Includes bibliographical references and index.

The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.

Explains how to transform ideas into practice. Offers an action guide that will help achieve results by using the fields of persuasion, power relations, and behavior change.

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