Putting the luxe back in luxury : how new consumer values are redefining the way we market luxury / Pamela N. Danziger.
By: Danziger, Pamela N
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Material type: 
TextPublisher: Ithaca, NY : Paramount Market Pub., c2011General Notes: Includes index.Description: xvi, 256 p. : ill. ; 23 cm.ISBN: 9780981986944 (pbk.); 0981986943 (pbk.).Subject(s): Luxuries -- Marketing | Target marketing | Consumer behaviorDDC classification: 658.804 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.804 D238 2011 (Browse shelf(Opens below)) | Available | 34284003744398 |
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Includes index.
Introduction: The future for luxury marketers depends on putting the luxe back in luxury -- Marketing begins with understanding the customer: understanding the customer begins with demographics -- Marketing strategy hinges on understanding consumer purchase behavior -- Psychographics tell us why people buy -- Rainmaking in the luxury drought.
The market for luxury brands has changed, but it still offers many opportunities for those who understand their customers' changing priorities. Danzinger uncovers the ways luxury customers are changing and how brands are responding.
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