Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee.
By: Evans, Dave
.
Contributor(s): McKee, Jake.
Material type: 
TextSeries: Serious skills: Publisher: Indianapolis, Ind. : Wiley Pub., c2010Edition: 1st ed.Bibliography: Includes bibliographical references (p. 355-375) and index.Description: xix, 388 p. : ill. ; 24 cm.ISBN: 9780470634035 (paper/website); 9780470944196 (ebk.); 9780470944219 (ebk.); 9780470944202 (ebk.).Subject(s): Internet marketing | Social media -- Marketing | Social marketing | Customer relationsDDC classification: 658.8/72 Other classification: QP 650 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 Ev153 2010 (Browse shelf(Opens below)) | Available | 34284003740396 |
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Includes bibliographical references (p. 355-375) and index.
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
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