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Management mistakes and successes / Robert F. Hartley.

By: Hartley, Robert F, 1927-.
Material type: TextTextPublisher: Hoboken, NJ : Wiley, c2008Edition: 9th ed.General Notes: Includes index.Bibliography: Includes bibliographical references and index.Description: xii, 416 p. : ill. ; 23 cm.ISBN: 9780470087008 (pbk. : alk. paper); 0470087005 (pbk. : alk. paper).Subject(s): Management -- Case studiesDDC classification: 658.4 Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Chapter 1 Introduction. -- Part I Managing Ebbing Performance and Crisis. -- Chapter 2 Tough Love Dunlap s Approach to Troubled Companies. -- Chapter 3 Perrier Overreacting to a Crisis. -- Chapter 4 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario. -- Part II Great Comebacks. -- Chapter 5 Continental Air Salvaging From the Ashes. -- Chapter 6 Harley Davidson A Long Overdue Revival. -- Chapter 7 IBM A Fading Giant Rejuvenates. -- Part III Merger Pitfalls. -- Chapter 8 Snapple: Quaker s Reckless Acquisition. -- Chapter 9 Newell s Acquisition of Rubbermaid Becomes an Albatross. -- Chapter 10 DaimlerChrysler Blatant Misrepresentation. -- Part IV Planning. -- Chapter 11 Euro Disney Bungling a Successful Format. -- Chapter 12 Boeing Losing, Then Regaining, Dominance vs. Airbus. -- Chapter 13 Vanguard Success in Taking the Road Less Traveled. -- Chapter 14 A Hedge Fund Manager Finds Opportunity in Two Faltering Firms Kmart and Sears. -- Part V Leadership and Execution. -- Chapter 15 Hewlett Packard Under Carly Fiorina, and After Her. -- Chapter 16 Wal Mart A Tottering Giant. -- Chapter 17 Southwest Airlines: "Try to Match Our Prices". -- Chapter 18 Herman Miller: A Beleagured Role Model in Leadership. -- Part VI Controlling. -- Chapter 19 UnitedWay A Not for Profit Also Needs Controls and Oversight. -- Chapter 20 Maytag Incredibly Loose Supervision Over a Foreign Subsidiary. -- Chapter 21 MetLife Poorly Controlled Sales Practices. -- Part VII Entrepreneurial Adventures. -- Chapter 22 Boston Beer: Is Greater Growth Possible? -- Chapter 23 OfficeMax To the End. -- Chapter 24 Gateway Computer s Efforts to Stay Alive. -- Chapter 25 Conclusions What Can Be Learned?
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.4 H255 2008 (Browse shelf(Opens below)) Available 34284003744083

Includes index.

Includes bibliographical references and index.

Chapter 1 Introduction. -- Part I Managing Ebbing Performance and Crisis. -- Chapter 2 Tough Love Dunlap s Approach to Troubled Companies. -- Chapter 3 Perrier Overreacting to a Crisis. -- Chapter 4 Ford Explorers with Firestone Tires: Ill Handling a Killer Scenario. -- Part II Great Comebacks. -- Chapter 5 Continental Air Salvaging From the Ashes. -- Chapter 6 Harley Davidson A Long Overdue Revival. -- Chapter 7 IBM A Fading Giant Rejuvenates. -- Part III Merger Pitfalls. -- Chapter 8 Snapple: Quaker s Reckless Acquisition. -- Chapter 9 Newell s Acquisition of Rubbermaid Becomes an Albatross. -- Chapter 10 DaimlerChrysler Blatant Misrepresentation. -- Part IV Planning. -- Chapter 11 Euro Disney Bungling a Successful Format. -- Chapter 12 Boeing Losing, Then Regaining, Dominance vs. Airbus. -- Chapter 13 Vanguard Success in Taking the Road Less Traveled. -- Chapter 14 A Hedge Fund Manager Finds Opportunity in Two Faltering Firms Kmart and Sears. -- Part V Leadership and Execution. -- Chapter 15 Hewlett Packard Under Carly Fiorina, and After Her. -- Chapter 16 Wal Mart A Tottering Giant. -- Chapter 17 Southwest Airlines: "Try to Match Our Prices". -- Chapter 18 Herman Miller: A Beleagured Role Model in Leadership. -- Part VI Controlling. -- Chapter 19 UnitedWay A Not for Profit Also Needs Controls and Oversight. -- Chapter 20 Maytag Incredibly Loose Supervision Over a Foreign Subsidiary. -- Chapter 21 MetLife Poorly Controlled Sales Practices. -- Part VII Entrepreneurial Adventures. -- Chapter 22 Boston Beer: Is Greater Growth Possible? -- Chapter 23 OfficeMax To the End. -- Chapter 24 Gateway Computer s Efforts to Stay Alive. -- Chapter 25 Conclusions What Can Be Learned?

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