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World wide rave : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.
By: Scott, David Meerman
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Material type: 
TextPublisher: Hoboken, N.J. : Wiley, c2009General Notes: Includes index.Description: 194 p. ; 19 cm.ISBN: 9780470395004; 0470395001.Subject(s): Viral marketing | Word-of-mouth advertising | Creative ability in business | Interest (Psychology)DDC classification: 658.872 Summary: Presents strategies for spreading the word on a product or service via online social networking media. Includes case summaries.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 Sco837 2009 (Browse shelf(Opens below)) | Available | 34284003740362 |
Includes index.
Presents strategies for spreading the word on a product or service via online social networking media. Includes case summaries.
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