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Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas.
By: Lucas, Gavin
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Material type: 
TextPublisher: London : Laurence King, 2011Description: 189 p. : chiefly ill. (col.) ; 30 cm.ISBN: 9781856697477; 1856697479.Other title: Guerrilla advertising two.Subject(s): Advertising campaigns | Advertising | PublicityDDC classification: 659.113
Contents:
Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 659.113 L962 2011 (Browse shelf(Opens below)) | Available | 34284003740057 |
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| 659.111 Og4 Confessions of an advertising man / | 659.113 B623 The best of ad campaigns! / | 659.113 K141 Bang! : "getting your message heard in a noisy world" / | 659.113 L962 2011 Guerrilla advertising 2 : more unconventional brand communication / | 659.113 Sp83 2009 Ads to icons : how advertising succeeds in a multimedia age / | 659.13 Ad190 www.advertising / | 659.13 B217 Grapevine : the new art of word-of-mouth marketing / |
Street propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.
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