The social media survival guide : strategies, tactics, and tools for succeeding in the social web / by Deltina Hay.

Previously published under title: A survival guide to social media and Web 2.0 optimization.

Includes index.

Includes bibliographical references and index.

Creating your social media strategy -- RSS feeds and blogs -- Building a wordpress powered website -- Podcasting, vidcasting, & webcasting -- Social networking & micro-blogging -- Social bookmarking & crowd sourcing -- Media communities -- Widgets & badges -- Social media newsrooms -- More social tools -- Pulling it all together -- Looking to the future -- Measuring your success.

Revised, expanded, and updated with the latest developments in social media tools, this book is a new edition of the author's text: A Survival Guide to Social Media and Web 2.0 Optimization. This work is a practical hands on guide to social media for the business professional who wants fast and effective marketing results, and now this new edition is updated with new step by step how to instructions, screenshots, and graphics to document the massive ongoing changes in social media technology, tools, and strategies. Major changes in this new edition include documentation of WordPress 3.0, expanded coverage of Facebook and Twitter, new sections on geo-tagging, collaborative tools, cloud computing, the Semantic Web, document sharing sites, social widgets, and optimizing social media for the Mobile Web. Also included are new and updated information on social media business strategies, search engine optimization, and analytic tools for measuring success. This is a guide for the hands on do-it-yourselfer who needs to understand social media both in theory and in practice. It cuts through clutter and confusion to deliver practical strategies, tactics and tools that will help in reaching a global audience, communicating with customers more personally and effectively, learning what customers really want, building a community around your brand, and delivering your message to the people who are eager to hear what you have to say. And most important, it shows how to integrate social media into a total business strategy designed to achieve specific business goals. Social media is not a fad or a buzzword, it is a practical tool that can be used as leverage for practical results, and this book shows how.