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Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing / by Terri658.8, Wayne A. Conaway.

By: Morrison, Terri.
Contributor(s): Conaway, Wayne A.
Material type: TextTextPublisher: New York : McGraw-Hill, c2012Description: xvii, 284 p. ; 23 cm.ISBN: 9780071714044 (alk. paper).Subject(s): Business etiquette | Business communication | Intercultural communication | Marketing -- Cross-cultural studiesDDC classification: 658.8
Contents:
Argentina -- Australia -- Brazil -- Canada -- China -- France -- Germany -- India -- Indonesia -- Italy -- Japan -- Mexico -- Russia -- Saudi Arabia -- South Africa -- South Korea -- Turkey -- United Arab Emirates -- United Kingdom -- United States of America -- Appendix A. International dining, drinking, and delicacies -- Appendix B. Dangerous diversions and reliable trade resources.
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Argentina -- Australia -- Brazil -- Canada -- China -- France -- Germany -- India -- Indonesia -- Italy -- Japan -- Mexico -- Russia -- Saudi Arabia -- South Africa -- South Korea -- Turkey -- United Arab Emirates -- United Kingdom -- United States of America -- Appendix A. International dining, drinking, and delicacies -- Appendix B. Dangerous diversions and reliable trade resources.

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