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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates.

By: Bates, Suzanne.
Material type: TextTextPublisher: New York : McGraw-Hill, c2012General Notes: Includes index.Description: xx, 230 p. : ill. ; 24 cm.ISBN: 9780071762861 (alk. paper); 0071762868 (alk. paper).Subject(s): Chief executive officers | Branding (Marketing) | Corporate image | LeadershipDDC classification: 658.4/092
Contents:
Why you need a brand -- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition -- what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.4092 B319 2012 (Browse shelf(Opens below)) Available 34284003737673

Includes index.

Why you need a brand -- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition -- what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today.

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