Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.
By: Slywotzky, Adrian J
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Contributor(s): Weber, Karl.
Material type: 
TextPublisher: New York : Crown Business, c2011Edition: 1st ed.Bibliography: Includes bibliographical references and index.Description: viii, 357 p. ; 25 cm.ISBN: 9780307887320 (hardback).Subject(s): Demand (Economic theory) | Supply and demand | Consumption (Economics) | Consumers -- AttitudesDDC classification: 658.8/343 Summary: "Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"-- Provided by publisher.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8343 Sl99 2011 (Browse shelf(Opens below)) | Available | 34284003135308 |
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| 658.8343 P274 2009 Wired to care : how companies prosper when they create widespread empathy / | 658.8343 P317 2012 The loyalty leap : turning customer information into customer intimacy / | 658.8343 Sch32 Ten key customer insights : unlocking the mind of the market / | 658.8343 Sl99 2011 Demand : creating what people love before they know they want it / | 658.8343082 Un22 2010 What women want : the global marketplace turns female-friendly / | 658.83430951 D659 2012 What Chinese want : culture, communism, and China's modern consumer / | 658.8348 L969 Untold millions : positioning your business for the gay and lesbian consumer revolution / |
Includes bibliographical references and index.
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"-- Provided by publisher.
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