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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By: Haig, Matt.
Material type: TextTextPublisher: London ; Philadelphia : Kogan Page, 2011Edition: 2nd ed.General Notes: Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.Bibliography: Includes bibliographical references and index.Description: xiv, 242 p. ; 22 cm.ISBN: 9780749462994 (pbk.); 9780749463007.Subject(s): Branding (Marketing) | Brand loyalty | Brand choiceDDC classification: 658.8/27
Contents:
Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People faiures -- Business cycle failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.82 H125 2011 (Browse shelf(Opens below)) Available 34284003745536

Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.

Includes bibliographical references and index.

Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People faiures -- Business cycle failures -- Rebranding failures -- Internet and new technology failures -- Tired brands.

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