Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
By: Osterwalder, Alexander
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Contributor(s): Pigneur, Yves | Clark, Tim.
Material type: 
TextPublisher: Hoboken, NJ : Wiley, c2010Bibliography: Includes bibliographical references.Description: 278 p. : ill. (some col.) ; 19 x 24 cm.ISBN: 9780470876411 (pbk. : alk. paper); 0470876417 (pbk. : alk. paper).Subject(s): Business planning | New business enterprises | Strategic planningDDC classification: 658.4/012 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.4012 Os76 2010 (Browse shelf(Opens below)) | Available | 34284003736477 |
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Includes bibliographical references.
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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