Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik.
By: Kaushik, Avinash
.
Material type: 
TextPublisher: Indianapolis, IN : Wiley, c2010General Notes: Includes index.Description: xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780470529393 (pbk.); 0470529393 (pbk.).Subject(s): Web usage mining | Internet users -- Statistics -- Data processing | Internet marketing | Web site developmentDDC classification: 025.04 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 025.04 K167w 2010 (Browse shelf(Opens below)) | Available | 34284003736279 |
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Includes index.
The bold new world of web analytics 2.0 -- The optimal strategy for choosing your web analytics soul mate -- The awesome world of clickstream analysis: metrics -- The awesome world of clickstream analysis: practical solutions -- The key to glory: measuring success -- Solving the "why" puzzle: leveraging qualitative data -- Falling faster: unleashing the power of testing and experimentation -- Competitive intelligence analysis -- Emerging analytics: social, mobile, and video -- Optimal solutions for hidden web analytics traps -- Guiding principles for becoming an analysis Ninja -- Advanced principles for becoming an analysis Ninja -- The web analytics career -- HiPPOs, Ninjas, and the Masses: creating a data-driven culture.
In the book, Avinash Kaushik lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools.--[book cover]
CD-ROM includes an hour of audio of two podcasts titled "Web Analytics Simplified" and "Social Media Analytics". It also includes four hours of videos of useful instruction in topics from actionable web analytics to actionable small-business KPIs to innovative uses and measurement of Twitter efforts, and about web analytics vendor comparisons and how to achieve analytics nirvana. Finally, an exclusive video about the future of web analytics and what cool things might be around the corner. The CD-ROM also has a section of resources and presentations, as well as a copy of Adobe Reader.--[from book]
System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista. Macintosh running Apple OS X or later. CD-ROM drive.
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