The third screen : marketing to your customers in a world gone mobile / Chuck Martin.
By: Martin, Chuck
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Material type: 
TextPublisher: Boston : Nicholas Brealey Pub., 2011Bibliography: Includes bibliographical references and index.Description: xxvi, 230 p. ; 24 cm.ISBN: 9781857885644; 1857885643.Subject(s): Telemarketing | Mobile commerce | Smartphones | Internet marketing | Internet advertising | Business enterprises -- Computer networksDDC classification: 658.8/72 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 M363 2011 (Browse shelf(Opens below)) | Available | 34284003736147 |
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| 658.872 K94 2010 Mobile marketing : finding your customers no matter where they are / | 658.872 L578 2008 Guerrilla marketing on the Internet : the definitive guide from the father of guerrilla marketing / | 658.872 M171 Start your own e-business : your step-by-step guide to success / | 658.872 M363 2011 The third screen : marketing to your customers in a world gone mobile / | 658.872 M363 2013 Mobile influence : the new power of the consumer / | 658.872 M616 2009 Selling online 2.0 : migrating from eBay to Amazon, Craigslist, and your own e-commerce website / | 658.872 M616 2011 The ultimate web marketing guide / |
Includes bibliographical references and index.
Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There's an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.
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