Blueprint for your library marketing plan : a guide to help you survive and thrive / by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller.
By: Fisher, Patricia H. (Patricia Holts)
.
Contributor(s): Pride, Marseille M. (Marseille Miles) | Miller, Ellen G.
Material type: 
TextPublisher: Chicago : American Library Association, 2006Bibliography: Includes bibliographical references and index.Description: xi, 135 p. ; 28 cm.ISBN: 0838909094; 9780838909096.Subject(s): Libraries -- United States -- Marketing | Libraries -- Public relations -- United States | Library planning -- United States | Strategic planning -- United StatesDDC classification: 021.7 Online resources: Table of contents | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 021.7 F536 2006 (Browse shelf(Opens below)) | Available | 34284003736055 |
Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 021.65 T698 Library Web site policies / | 021.7 D399 2009 The accidental library marketer / | 021.7 D752 2010 Bite-sized marketing : realistic solutions for the overworked librarian / | 021.7 F536 2006 Blueprint for your library marketing plan : a guide to help you survive and thrive / | 021.7 L312 2008 Merchandising made simple : using standards and dynamite displays to boost circulation / | 021.7 M422 2009 Marketing today's academic library : a bold new approach to communicating with students / | 021.7 W171l Library marketing that works / |
Includes bibliographical references and index.
Strategic plans : dust catchers or power tools for your marketing plan? -- Mining data : discovering trends -- Developing the marketing plan : getting started -- Marketing plan introduction : product/service details -- Target markets : will the service meet their needs? -- Assessing the current marketing situation : how does your service tack up in the marketplace? -- Setting goals and objectives with supporting strategies : the art of focusing your resources -- Promotion : assessment, goals, objectives, and strategies -- Implementing your strategies : developing tactics, budget, and controls -- Closing thoughts: summaries and evaluation.
"Drawing on the authors' many decades of experience in marketing and as librarians and trustees, Blueprint for Your Library Marketing Plan offers a step-by-step program to get any library up to speed with minimal angst." "Reproducible forms and worksheets, quick-start tips, strategies and models from other libraries, and resources for more information enhance this one-stop handbook. Librarians and directors in public, academic, and special libraries, marketing specialists, and students and instructors in library programs can learn to tailor marketing plans, prioritize services, and address community needs using this library-focused, hands-on guide."--BOOK JACKET.
There are no comments on this title.