Dancing with digital natives : staying in step with the generation that's transforming the way business is done / edited by Michelle Manafy and Heidi Gautschi.

Includes index.

Includes bibliographical references and index.

When Facebook comes to work: understanding the work practice of the digital native / Brynn Evans -- Thinking outside the cubicle: examining the changing shape of today's workspace / Susan Evans -- The dis-organization of invention / Carolina M. Reid --Native in blue: understanding the challenges and opportunties in managing today's police officers / Christa M. Miller and Lt. David Hubbard -- I'm with the brand: How generation Y will transform hiring through personal branding / Dan Schawbel -- With, not to: the value of social CRM / Marshall Lager -- Inspired interaction: youth marketing on mobile / Peggy Anne Salz -- Adapting old-fashioned marketing values to the needs of the digital native / Michael P. Russell -- The social media imperative: learning to engage digital natives where they live / Sashi Bellamkonda -- Social capitalism and the reputation economy / Michelle Manafy --

The digital natives are the entertainment! / Richard Hull -- Ethics, technology, and the net generation: rethinking IP law / Albert M. Erisman -- The old news and the good news: engaging emerging readers through social interaction / Michelle Manafy -- T'écoutes quoi ti? Digital natives as music consumers in Lille, France / Heidi Gautschi and Emilie Moreau -- Making the grade: standards and promoting achievement through technology -- Quest to learn: a public school for today's digital kids / Robert J. Torres, Rebecca Rufo-Tepper, Arana Shapiro -- Teaching, digital literacy digitally: a collaborative approach / Jami L. Cariacio and Lance Heidig -- French lessons: how france is educating its digital natives / Heidi Gautschi -- Native knowledge: knowing what they know--and learning how to teach them the rest / Mary Ann Bell.

Generational differences have always influenced how business is done, but in the case of "digital natives"-those immersed in digital technology from birth-we are witnessing a tectonic shift. As an always-connected, socially networked generation comes to dominate business and society, organizations can ignore the implications only at the risk of irrelevance. --

In this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how business is done. --

Michelle Manafy is director of content for FreePint, Ltd. and was previously editorial director of the Enterprise Group for Information Today, Inc. An award-winning writer and editor, her focus is on emerging trends in digital content and how they shape successful business practices. In addition to writing on such technology topics as digital publishing, econtent development, and social media, Manafy is a sought-after speaker and a dedicated mentor to many digital natives. --

Heidi Gautschi grew up in France and the United States, and continues to divide her time between the two countries. She has taught in the French university system for more than 10 years, most recently at University of Lille 3, and developed her intense interest in digital natives from experiences and observations both in and beyond the classroom. Her research looks at the cultural, social, political, and economic implications of communication technology. --Book Jacket.