Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.
By: Lindström, Martin
.
Material type: 
TextPublisher: New York : Crown Business, c2011Edition: 1st ed.Bibliography: Includes bibliographical references and index.Description: xi, 291 p. ; 25 cm.ISBN: 9780385531733 (alk. paper); 0385531737 (alk. paper).Subject(s): Consumer behavior | Consumers -- Psychology | Brand choice -- Psychological aspects | Marketing -- Psychological aspects | NeuromarketingDDC classification: 658.8/343 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.8343 L645 2011 (Browse shelf(Opens below)) | Available | 34284003735941 |
Browsing Davenport Library shelves, Shelving location: Circulating Collection, Collection: Print-Circulating Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Buy buy baby: when companies start marketing to us in the womb -- Peddling panic and paranoia: why fear sells -- I can't quit you: brand addicts, shopaholics, and why we can't live without our smart phones -- Buy it, get laid: the new face of sex (and the sexes) in advertising -- Under pressure: the power of peers -- Oh, sweet memories: the new (but also old) face of nostalgia marketing -- Marketers' royal flush: the hidden powers of celebrity and fame -- Hope in a jar: the price of health, happiness, and spiritual enlightenment -- Every breath you take, they'll be watching you: the end of privacy -- Conclusion: I'll have what Mrs. Morgenson is having: the most powerful hidden persuader of them all: us.
There are no comments on this title.