Library Catalog

Syndetics cover image
Image from Syndetics

Microstyle : the art of writing little / Christopher Johnson.

By: Johnson, Christopher, 1963 Oct. 12-.
Material type: TextTextPublisher: New York : W. W. Norton & Co., c2011Edition: 1st ed.General Notes: Includes index.Description: viii, 246 p. : ill. ; 22 cm.ISBN: 9780393077407 (hardcover); 0393077403 (hardcover).Subject(s): English language -- Style | English language -- RhetoricDDC classification: 808/.042
Contents:
Meaning: Be clear -- Choose the right word -- Paint a picture -- Push buttons -- Evoke specific situations -- Zoom in on telling details -- Tap into metaphor -- Use ambiguity for good, not evil -- Say the wrong thing -- Sound: Keep it simple -- Give it rhythm -- Play with poetic patterns -- Make the sound fit -- Structure: Break the rules -- Coin a new word -- Make a play on words -- Combine words artfully -- Use grammar expressively -- Repeat structures -- Teach an old cliché new tricks -- Social Context: Evoke conversation -- Establish a relationship -- Create a microvoice.
Summary: A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 808.042 J630 2011 (Browse shelf(Opens below)) Available 34284003735636

Includes index.

Meaning: Be clear -- Choose the right word -- Paint a picture -- Push buttons -- Evoke specific situations -- Zoom in on telling details -- Tap into metaphor -- Use ambiguity for good, not evil -- Say the wrong thing -- Sound: Keep it simple -- Give it rhythm -- Play with poetic patterns -- Make the sound fit -- Structure: Break the rules -- Coin a new word -- Make a play on words -- Combine words artfully -- Use grammar expressively -- Repeat structures -- Teach an old cliché new tricks -- Social Context: Evoke conversation -- Establish a relationship -- Create a microvoice.

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.

There are no comments on this title.

to post a comment.

Powered by Koha