Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen.
By: Kerpen, Dave
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Material type: 
TextPublisher: New York : McGraw-Hill, c2011Bibliography: Includes bibliographical references and index.Description: x, 260 p. : ill. ; 23 cm.ISBN: 9780071762342 (pbk. : alk. paper); 0071762345 (pbk. : alk. paper).Subject(s): Internet marketing | Online social networks | Social media -- Economic aspects | Customer relations | Branding (Marketing)DDC classification: 658.8/72 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.872 K459 2011 (Browse shelf(Opens below)) | Available | 34284003735719 |
Includes bibliographical references and index.
A friend<U+2019>s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther<U+2014>and faster<U+2014>than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
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