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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

By: Peppers, Don.
Contributor(s): Rogers, Martha, 1952-.
Material type: TextTextPublisher: Hoboken, N.J. : Wiley, c2011Edition: 2nd ed.Bibliography: Includes bibliographical references and index.Description: xv, 512 p. : ill. ; 26 cm.ISBN: 9780470423479 (cloth); 0470423471 (cloth).Subject(s): Customer relations -- Management | Consumers' preferences | Relationship marketing | Information storage and retrieval systems -- MarketingDDC classification: 658.8/12
Contents:
Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.
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Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.812 P396 2011 (Browse shelf(Opens below)) Available 34284003725256

Includes bibliographical references and index.

Evolution of relationships with customers -- The thinking behind customer relationships -- Customer relationships : basic building blocks of IDIC and trust -- Identifying customers -- Differentiating customers : some customers are worth more than others.

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