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New venture management : the entrepreneur's roadmap / Donald F. Kuratko, Jeffrey S. Hornsby.

By: Kuratko, Donald F.
Contributor(s): Hornsby, Jeffrey S. (Jeffrey Scott), 1959-.
Material type: TextTextSeries: Prentice Hall entrepreneurship series: Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Bibliography: Includes bibliographical references and indexes.Description: xx, 332 p. : ill. ; 23 cm.ISBN: 9780136130321 (pbk.); 0136130321 (pbk.).Subject(s): New business enterprises | Venture capital | EntrepreneurshipDDC classification: 658 Online resources: Table of contents
Contents:
New ventures : the quiet giant -- New or acquired ventures : the pathways -- Franchising : the hybrid -- Successful business plans : the roadmap -- Legal forms of ventures : the structure -- Market research : the niche -- Strategic pricing : the hook -- Start-up capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauges -- Human resources : the people -- Growing ventures : the future.
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Includes bibliographical references and indexes.

New ventures : the quiet giant -- New or acquired ventures : the pathways -- Franchising : the hybrid -- Successful business plans : the roadmap -- Legal forms of ventures : the structure -- Market research : the niche -- Strategic pricing : the hook -- Start-up capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauges -- Human resources : the people -- Growing ventures : the future.

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