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Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first / Michael Tasner.

By: Tasner, Michael Scott, 1984-.
Material type: TextTextPublisher: Upper Saddle River, N.J. : FT Press, c2010Edition: 1st ed.General Notes: Includes indexes.Description: xxvii, 224 p. ; 22 cm.ISBN: 9780137081097 (hardback : alk. paper); 013708109X (hardback : alk. paper).Subject(s): Internet marketing | Web 3.0DDC classification: 658.8/72
Contents:
The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.872 T183 2010 (Browse shelf(Opens below)) Available 34284003724614

Includes indexes.

The mindset shift: from Web 2.0 to Web 3.0 -- Are you ready for Web 3.0 marketing? -- Content marketing: understanding and capitalizing on the drastic shift taking -- Place -- Mobile marketing: tapping into billions of cell-phone users -- Virtual reality worlds: the hows and whys to this unique marketing universe -- Video marketing: taking video to the next level -- Web applications: how to effectively use apps in your marketing -- Open-source code: how to find and use others?: hard work for maximum impact -- Collaboration: connecting and sharing data at lightning-speed paces -- Web 3.0 companies -- Your action plan: putting it all together and taking action -- Conclusion: the art of giving back.

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