Consumed : rethinking business in the era of mindful spending / Andrew Benett and Ann O'Reilly ; with Stuart Harris.
By: Benett, Andrew
.
Contributor(s): O'Reilly, Ann.
Material type: 
TextPublisher: New York : Palgrave Macmillan, 2010Edition: 1st ed.Bibliography: Includes bibliographical references (p. [203]-234) and index.Description: xiii, 242 p. ; 25 cm.ISBN: 9780230101784 (hardback); 023010178X (hardback).Subject(s): Consumption (Economics) -- United States -- History | Consumer behavior -- United States -- History | Thriftiness -- United States -- History | Social values -- United States -- HistoryDDC classification: 339.4/70973 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 339.47 B435 2010 (Browse shelf(Opens below)) | Available | 34284003724184 |
Includes bibliographical references (p. [203]-234) and index.
pt. 1. Unleashed: the shopper within. The birth of consumerism; Eating the world; Consumerism hits the wall -- pt. 2. The four paradigms of the mindful shopper. Embracing substance; Rightsizing; Growing up; Seeking purposeful pleasure -- pt. 3. Marketing to the new consumer. Triggers for change; Satisfying the substance shopper; Speaking the language of mindful consumption; Beyond consumption: What is next?
Looks at how shoppers--and consumption--have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape.
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