The referral engine : teaching your business to market itself / John Jantsch.

By: Jantsch, John .

Material type: Text

TextPublisher: New York : Portfolio, 2010General Notes: Includes index.Description: 243 p. ; 24 cm.ISBN: 9781591843115; 1591843111.Subject(s): Business referrals

| Viral marketing

| Word-of-mouth advertising

DDC classification: 658.8/72

Contents:

The realities of referral -- The qualities of referral -- The path to referral -- The referral system view -- Your authentic strategy -- Content as marketing driver -- Convergence strategies -- Your customer network -- The strategic partner network -- Ready to receive -- Referral-specific campaigns -- Snack-sized suggestions -- Workshop.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.872 J268 2010 (Browse shelf(Opens below))	Available		34284003723921

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