Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success / Rick DeHerder, Dick Blatt.
By: DeHerder, Richard Guy
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Contributor(s): Blatt, Dick.
Material type: 
TextPublisher: Upper Saddle River, N.J. : FT Press, c2011General Notes: Includes index.Description: 242 p. : ill. ; 24 cm.ISBN: 9780137075430 (hardback : alk. paper); 013707543X (hardback : alk. paper).Subject(s): Marketing | ConsumersDDC classification: 658.8/7 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.87 D366 2011 (Browse shelf(Opens below)) | Available | 34284003723954 |
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Includes index.
Reap retail ecosystem analytics program -- Measuring marketing at retail in supermarkets -- Measuring marketing at retail in convenience stores -- Measuring marketing at retail in drug stores -- Establishing in-store audience measures -- Capturing shopping dynamics in store -- Shopper models -- Decision drivers -- Online retailing -- Measuring return on investment.
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