The thank you economy / Gary Vaynerchuk.
By: Vaynerchuk, Gary.
Material type: TextPublisher: New York : Harper Business, c2011Edition: 1st ed.Bibliography: Includes bibliographical references.Description: xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm.ISBN: 9780061914188 (hbk.); 9780061914249 (pbk.).Subject(s): Customer relations | Social media | Branding (Marketing) | Internet marketing | ManagementDDC classification: 658.8/12Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.812 V474 2011 (Browse shelf(Opens below)) | Available | 34284003725975 |
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Includes bibliographical references.
pt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on . . . -- pt. V. How to win in the thank you economy, the quick version.
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
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