The network is your customer : five strategies to thrive in a digital age / David L. Rogers.
By: Rogers, David L
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Material type: 
TextPublisher: New Haven [Conn.] : Yale University Press, c2010Bibliography: Includes bibliographical references and index.Description: xx, 312 p. : ill. ; 25 cm.ISBN: 9780300165876 (clothbound : alk. paper); 0300165870 (clothbound : alk. paper).Subject(s): Business networks | Social networks | Digital media -- Social aspects | Digital media -- Economic aspects | Strategic planningDDC classification: 658.8/12 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.812 R631 2010 (Browse shelf(Opens below)) | Available | 34284003723483 |
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| 658.812 P396 2011 Managing customer relationships : a strategic framework / | 658.812 P969 2010 America's service meltdown : restoring service excellence in the age of the customer / | 658.812 R5409 2008 The art of client service / | 658.812 R631 2010 The network is your customer : five strategies to thrive in a digital age / | 658.812 St21 Total quality service : principles, practices, and implementation / | 658.812 Sw26 Serving internal and external customers / | 658.812 Sw550 Accelerating customer relationships : using CRM and relationship technologies / |
Includes bibliographical references and index.
A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
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