Onward : how Starbucks fought for its life without losing its soul / by Howard Schultz with Joanne Gordon.
By: Schultz, Howard.
Contributor(s): Gordon, Joanne.
Material type: TextPublisher: Emmaus, Pa. : Rodale, c2011General Notes: Includes index.Description: xv, 350 p., [16] p. of plates : col. ill. ; 24 cm.ISBN: 9781605292885 (hardcover); 1605292885 (hardcover); 9781609611651 (hardcover); 1609611659 (hardcover).Subject(s): Schultz, Howard | Starbucks Coffee Company | Coffee industry -- United States | Coffee -- United States -- Marketing | Organizational change -- United States | Leadership -- United StatesDDC classification: 647.95/73 Summary: In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 647.95 Sch823 2011 (Browse shelf(Opens below)) | Available | 34284003723145 |
Includes index.
In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation.
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