The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.

By: McAllister, Matthew P .

Material type: Text

TextPublisher: Thousand Oaks : Sage Publications, c1996Bibliography: Includes bibliographical references (p. 260-274) and index.Description: xii, 296 p. ; 23 cm.ISBN: 0803953798 (c : alk. paper); 0803953801 (p : alk. paper).Subject(s): Advertising -- Social aspects -- United States

| Mass media -- Social aspects -- United States

| Advertising -- United States -- History -- 20th century

DDC classification: 659.1/042

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	659.1 M117 (Browse shelf(Opens below))	Available		34284001336163

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Previous	659.1 L535 Social communication in advertising : persons, products & images of well-being /	659.1 L576 Bill Bernbach's book : a history of the advertising that changed the history of advertising /	659.1 L995 Guts : advertising from the inside out /	659.1 M117 The commercialization of American culture : new advertising, control, and democracy /	659.1 M316 Got milk? : the book /	659.1 N466 22 irrefutable laws of advertising (and when to violate them) /	659.1 N989a4 Advertising : planning, implementation, & control /	Next