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Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping / Philip Graves.

By: Graves, Philip.
Material type: TextTextPublisher: Boston : Nicholas Brealey, 2010Bibliography: Includes bibliographical references and index.Description: viii, 216 p. ; 24 cm.ISBN: 9781857885507; 1857885503.Other title: Consumerology | Consumer dot ology.Subject(s): Consumer behavior | Consumers -- Research | Marketing researchDDC classification: 658.8/34
Contents:
Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.
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Includes bibliographical references and index.

Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.

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