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How you play the game : lessons for life from the billion-dollar business of sports / Jerry Colangelo with Len Sherman.

By: Colangelo, Jerry.
Contributor(s): Sherman, Len, 1956-.
Material type: TextTextPublisher: New York : Amacom, c1999General Notes: Includes index.Description: xiv, 255 p. : ill. ; 24 cm.ISBN: 081440488X (alk. paper); 9780814404881 (alk. paper).Subject(s): Colangelo, Jerry | Phoenix Suns (Basketball team) | Arizona Diamondbacks (Baseball team) | Sports team owners -- United States -- Biography | Professional sports -- Economic aspects -- United StatesDDC classification: 338.7/61796/092 | B
Partial contents:
Back to the beginning -- The birth of the Bulls -- From Chicago to Phoenix -- Synergy and the sports business -- Character and characters -- Thinking baseball -- Protecting your investment -- The stadium -- Basketball faces new challenges -- Community service.
Summary: "Peppered with stories about players and coaches, including Charles Barkley and Connie Hawkins, Red Holzman and Buck Showalter, as well as owners, general managers, investors, reporters, and more ... is an insider's look at the sports world."
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Includes index.

Back to the beginning -- The birth of the Bulls -- From Chicago to Phoenix -- Synergy and the sports business -- Character and characters -- Thinking baseball -- Protecting your investment -- The stadium -- Basketball faces new challenges -- Community service.

"Peppered with stories about players and coaches, including Charles Barkley and Connie Hawkins, Red Holzman and Buck Showalter, as well as owners, general managers, investors, reporters, and more ... is an insider's look at the sports world."

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