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As China goes, so goes the world : how Chinese consumers are transforming everything / Karl Gerth.

By: Gerth, Karl, 1966-.
Material type: TextTextPublisher: New York : Hill and Wang, 2010Edition: 1st ed.Bibliography: Includes bibliographical references and index.Description: vii, 258 p. ; 24 cm.ISBN: 9780809034291 (hc. : alk. paper); 0809034298 (hc. : alk. paper).Subject(s): Consumption (economics) -- China | Consumer behavior -- China | Economic history -- 21st centuryDDC classification: 339.4/70951
Contents:
No going back? -- Who gets what? -- Made in Taiwan -- Standardizing abundance -- Branding consumer consciousness -- Living in a world of fakes -- Extreme markets -- Environmental implications.
Summary: Oxford historian Karl Gerth reveals why we should all care about the everyday choices made by ordinary Chinese. Chinese consumers are quickly replacing overspent Americans as the global economic engine, but in so doing they are dramatically reconfiguring the world economy in ways that may be impossible to reverse.
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Includes bibliographical references and index.

No going back? -- Who gets what? -- Made in Taiwan -- Standardizing abundance -- Branding consumer consciousness -- Living in a world of fakes -- Extreme markets -- Environmental implications.

Oxford historian Karl Gerth reveals why we should all care about the everyday choices made by ordinary Chinese. Chinese consumers are quickly replacing overspent Americans as the global economic engine, but in so doing they are dramatically reconfiguring the world economy in ways that may be impossible to reverse.

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