Branding with brains : the science of getting customers to choose your company / by Tjaco Walvis.

Material type: Text

TextPublisher: Harlow : Financial Times Prentice Hall, 2010Bibliography: Includes bibliographical references and index.Description: xv, 244 p. : ill. ; 24 cm.ISBN: 9780273719953 (pbk.); 0273719955 (pbk.).Subject(s): Branding (Marketing) -- Psychological aspects

DDC classification: 658.827019

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Two Weeks	Davenport Library Circulating Collection	Print-Circulating	658.827019 W179 2010 (Browse shelf(Opens below))	Available		34284003714698

Includes bibliographical references and index.

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