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Everything I know about marketing I learned from Google / Aaron Goldman.

By: Goldman, Aaron, 1978-.
Material type: TextTextPublisher: New York : McGraw-Hill, c2011General Notes: Includes index.Description: x, 341 p. : ill. ; 24 cm.ISBN: 9780071742894 (alk. paper); 0071742891 (alk. paper).Subject(s): Google | Internet marketing | MarketingDDC classification: 658.8
Contents:
Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space, the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.
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Includes index.

Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space, the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing.

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