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Mobile marketing : finding your customers no matter where they are / Cindy Krum.

By: Krum, Cindy.
Material type: TextTextPublisher: Indianapolis, Ind. : Que, c2010General Notes: Includes index.Description: xvi, 343 p. : ill. ; 23 cm.ISBN: 9780789739766; 0789739763.Subject(s): Telemarketing | Internet marketing | Customer relationsDDC classification: 658.8/72 Other classification: QP 650
Contents:
Getting started with mobile marketing -- Understanding the challenges in mobile marketing -- Mobile targeting and tracking -- Everything you need to know about the iPhone -- Mobile advertising -- Mobile promotions and location-based marketing -- Micro-sites, mobile affiliate marketing, and web directories -- Mobile applications -- Mobile website development -- Mobile search engine optimization -- Integrating mobile marketing with on- and offline marketing -- Mobile E-commerce -- Mobile marketing privacy, spam, and viruses -- The international mobile marketing landscape -- Looking into the future for mobile.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Two Weeks Davenport Library Circulating Collection Print-Circulating 658.872 K94 2010 (Browse shelf(Opens below)) Available 34284003713674

Includes index.

Getting started with mobile marketing -- Understanding the challenges in mobile marketing -- Mobile targeting and tracking -- Everything you need to know about the iPhone -- Mobile advertising -- Mobile promotions and location-based marketing -- Micro-sites, mobile affiliate marketing, and web directories -- Mobile applications -- Mobile website development -- Mobile search engine optimization -- Integrating mobile marketing with on- and offline marketing -- Mobile E-commerce -- Mobile marketing privacy, spam, and viruses -- The international mobile marketing landscape -- Looking into the future for mobile.

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