Companies on a mission : entrepreneurial strategies for growing sustainably, responsibly, and profitably / Michael V. Russo ; with a foreword by L. Hunter Lovins.
By: Russo, Michael V
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Material type: 
TextPublisher: Stanford, Calif. : Stanford Business Books, c2010Bibliography: Includes bibliographical references and index.Description: xiv, 256 p. : ill. ; 24 cm.ISBN: 9780804761628 (cloth : alk. paper); 0804761620 (cloth : alk. paper).Subject(s): Social responsibility of business -- United States | Small business -- United States -- Management | Business planning -- United States | Business ethics -- United StatesDDC classification: 658.4/08 | Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Two Weeks | Davenport Library Circulating Collection | Print-Circulating | 658.408 R921 2010 (Browse shelf(Opens below)) | Available | 34284003712767 |
Includes bibliographical references and index.
Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead.
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