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Return on strategy : how to achieve it! / Michael Moesgaard Andersen, Morton Froholdt and Flemming Poulfelt.

By: Andersen, Michael Moesgaard.
Contributor(s): Froholdt, Morton | Poulfelt, Flemming.
Material type: TextTextPublisher: New York : Routledge, 2010Bibliography: Includes bibliographical references (p. [297]-303) and index.Description: xi, 313 p. : ill. ; 24 cm.ISBN: 9780415805094 ; 9780415805100; 9780203873489 .Subject(s): Strategic planning | Organizational effectivenessDDC classification: 658.4/012
Contents:
Are we able to produce gold? The x-factor universe is overlooked in strategy! -- The recipe game -- The strategy landscape -- The strategy system or how to combine perspectives -- What triggers strategy? -- Exploiting customer attitudes -- Revising the product portfolio -- Leveraging the financial circuit -- Optimizing the organizational design -- Spinning the technological chain -- Driving the leadership genes -- Inroads to the achievement of a higher return on strategy.
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Includes bibliographical references (p. [297]-303) and index.

Are we able to produce gold? The x-factor universe is overlooked in strategy! -- The recipe game -- The strategy landscape -- The strategy system or how to combine perspectives -- What triggers strategy? -- Exploiting customer attitudes -- Revising the product portfolio -- Leveraging the financial circuit -- Optimizing the organizational design -- Spinning the technological chain -- Driving the leadership genes -- Inroads to the achievement of a higher return on strategy.

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