Employee morale : driving performance in challenging times / David Bowles and Cary Cooper.

Includes bibliographical references and index.

Machine generated contents note: IntroductionChapter 1: What is Morale? Chapter 2: How Do Organizations Measure Morale?Chapter 3:Why Morale Is So Important: IntroductionWhy Morale Is So Important 1: Group Morale, Financial Performance and Organization Effectiveness Why Morale Is So Important 2: Individual Morale and PerformanceWhy Morale Is So Important 3: Morale and Customer SatisfactionWhy Morale Is So Important 4: Morale, Individual and Organizational HealthChapter 4: Case Study: Culture, Morale and Customer Satisfaction. Hilti Group, LiechtensteinChapter 5: Creating & Maintaining the High Morale OrganizationChapter 6: Current Trends, Issues and Myths in Employee MoraleChapter 7: Summary and Conclusions IntroductionChapter 1: What is Morale? Chapter 2: How Do Organizations Measure Morale?Chapter 3:Why Morale Is So Important: IntroductionWhy Morale Is So Important 1: Group Morale, Financial Performance and Organization Effectiveness Why Morale Is So Important 2: Individual Morale and PerformanceWhy Morale Is So Important 3: Morale and Customer SatisfactionWhy Morale Is So Important 4: Morale, Individual and Organizational HealthChapter 4: Case Study: Culture, Morale and Customer Satisfaction. Hilti Group, LiechtensteinChapter 5: Creating & Maintaining the High Morale OrganizationChapter 6: Current Trends, Issues and Myths in Employee MoraleChapter 7: Summary and Conclusions.

"Performance is the key outcome of high morale, and the reason why it should be taken so seriously: with research gathered from some of the world's largest employee opinion databases and best academic centres, the authors lay out the morale-performance connection. Now raised from just 'touchy-feely' to 'mission critical', employee morale is finally getting the attention which it deserves. As it does, organizations are changing everything from their structure to their processes to take account of this fact, and starting to manage themselves around the need to measure and improve morale on an ongoing basis. Starting with the hiring process, to every single promotion, and via ongoing methods which the authors examine in detail, morale is increasingly the focus, high morale the goal. Check out Cary Cooper's Blog: <A href="http://carycooperblog.com/">http://carycooperblog.com/</A>"--Provided by publisher.